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Holistic - Intentional intensity

Jamie Milne




My post military career has seen me primarily involved in the fitness and high performance industry for 20 years. There is a rarely coached concept called “intentional intensity" and this serves as a powerful metaphor for achieving success in all areas of life, not just athleticism.


At the heart of this idea lies a simple yet profound truth: the quality and intensity of our efforts significantly impact the results we achieve. In the gym, many individuals struggle to see progress due to a lack of consistent, focused effort. Individuals often attend sporadically, ultimately failing to push themselves, believing that mere attendance equates to results. Ironically, this mindset hinders their potential, much like in various life endeavours.


To unlock true growth, intensity must be coupled with consistency, effort and reflection. The harder we work, the quicker we see results—not just in fitness, but across all aspects of our lives. Whether it’s advancing in our careers, mastering a musical instrument, nurturing relationships, or managing finances, the principle remains the same: intentional intensity drives progress.


However, it’s essential to understand that this doesn’t mean we should exert maximum effort every single day. Instead, we should strategically evaluate our weeks, balancing intensity with rest and reflection. This selective approach allows us to harness our energy effectively, ensuring we remain committed and engaged without burning out.


By applying this metaphorical lens of intense exercise to our daily lives, we can cultivate a mindset that prioritises intentionality and focus. Whether lifting weights or working towards personal goals, the path to success is paved with consistent, purposeful effort.


Embracing this philosophy enables us to break through barriers, achieve our aspirations, and ultimately, transform not just our bodies, but our entire lives.



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